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Predictive behavioral targeting
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31	Brand Targeting Initiative with a collaborative branding campaign Best Practice: DWS Investments Raises Brand Awareness by 42% INTRODUCTION From now on, premium publishers Axel Springer Media Impact, eBay Advertising Gro Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-06-27 11:11:58 Design Advertising Communication Brand Behavioral targeting Targeting Predictive behavioral targeting Communication design Graphic design Marketing
32	Strong across the board – the new targeting dimension nugg.ad and Zed digital increase brand awareness by 50% Brand affinity and buying intentions grow by more than 17% “Beautifully blond in only 10 minutes” – th Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-11-27 05:27:29 Marketing Design Communication Brand Targeting Predictive behavioral targeting Behavioral targeting Advertising Communication design Graphic design
33	nurago reveals that Predictive Behavioural Targeting outperforms classical channel rotation Achievement report: up to 168% increase in target group share Independent market research company nurago GmbH has undertaken Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-06-27 11:13:42 Predictive behavioral targeting Targeting Target Corporation Target audience Communication Behavioral targeting Business Marketing Advertising
34	Online video campaign by s.Oliver Fragrances has „the Soul“ The new fragrance s.Oliver SOULMATE increases brand awareness with Optimedia and nugg.ad by more than 73%. MÄURER & WIRTZ invested in Add to Reading List Source URL: nugg.ad Language: English - Date: 2014-04-04 08:37:52 Graphic design Design S.Oliver Business Mäurer & Wirtz Predictive behavioral targeting Brand Behavioral targeting Advertising Marketing Communication design
35	Online display campaign for SOS Children’s Village increases willingness to donate by 20% Swisscom Advertising and the media agency Mediaplus chooses Branding Optimiser technology by nugg.ad Add to Reading List Source URL: nugg.ad Language: English - Date: 2014-09-08 03:53:45 Predictive behavioral targeting Communication Business Marketing Advertising Online advertising Swisscom
36	A clear victory for efficiency 92% more target group share – nugg.ad increases campaign efficiency for adidas In August 2011, adidas, the global market leader in sport article Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-06-27 11:09:30 Cultural history Culture Adidas Behavioral targeting Clothing Predictive behavioral targeting Targeting
37	Toyota’s hybrids on the road to success with TF1, Zenith & nugg.ad Video campaign increases awareness & purchase intent for Toyota’s hybrid cars To increase brand awareness for the Add to Reading List Source URL: nugg.ad Language: English - Date: 2014-09-08 03:52:24 Predictive behavioral targeting Brand DHL Express Marketing Business Design Global health Targeting Behavioral targeting
38	Closeup of a happy young businessman smiling with hands folded Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-06-27 11:10:28 Marketing Design Business Chevrolet Predictive behavioral targeting Targeting Online advertising Brand engagement Brand Advertising Communication design Graphic design
39	A campaign success for the best car[removed]ever built by OPEL! +27% uplift in purchase intent for the OPEL INSIGNIA as a result of nugg.ad’s Branding Optimiser on mobile.de Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-09-10 07:07:48 Opel Marketing Behavioral targeting Business Economy of Germany Advertising Predictive behavioral targeting Insignia
40	Impressive targeting success among cat lovers With AdAudience and nugg.ad, ROYAL CANIN increases the purchase intention for AGEING +12 by an impressive 84% OBJECTIVES AND CONCEPT Add to Reading List Source URL: nugg.ad Language: English - Date: 2012-06-27 11:15:02 Communication design Graphic design Target audience Ageing Brand Predictive behavioral targeting DHL Express Targeting Marketing Food and drink Pets Royal Canin

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